Erin partners with pet industry consultant, Carol Frank of Birdseye Consulting, to work on a variety of pet industry related projects. Work has included market research, business development, and strategic planning for clients seeking entry into the pet industry or assistance getting into new segments of the industry.
Erin and Carol also team up to work with pet product inventors who wish to find licensing partners for their inventions. Products must have patents issued or have patents pending to be considered.
Pet Sitting Industry Consulting
Erin spent seven years as a part-time pet sitter for one of the largest pet sitting companies in the country--because she simply loved animals and wanted to make extra money to pay for a housekeeper (true story). This industry experience and inside perspective became invaluable as she began working with her first pet sitting company as a small business consultant in 2011. Since then, Erin has worked with many other pet sitting company business owners around the country in a consultative capacity.
Erin is known for teaching her clients how to read their business financials and encouraging them to watch their KPIs: their key performance indicators. In the pet sitting industry KPIs include revenue, labor costs/margins, and the number of new clients a business gets each month (amongst others). Erin also helps her pet sitting industry clients step back from the day-to-day issues they face running their business and encourages them to look at the big picture whenever possible. Developing long term perspective is essential to great decision-making. Erin consults on pricing issues, marketing messaging, referral programs, website design and operational issues, amongst other industry areas.
She is regularly called on for public speaking engagements, asked to do webinars, and write articles as a pet sitting industry expert.
Erin is also a certified dog trainer, and regularly volunteers for animal-related causes. She is a former board member of the Humane Society of Dallas County, and considers herself an equal opportunity animal lover.
Contract COO Services
Many small businesses do not have a Chief Operating Officer on staff, but after reaching certain growth milestones, could really use one to help create better structure within the company. This often creates a dilemma for a business owner, because they need better systems and expertise to solidify their company for future growth, but financially it may not make sense to hire a full-time COO. Erin Fenstermaker can provide "contract COO" services, by fulfilling the COO functions for the business, but on a part-time basis. This way the business owner gets the senior-level assistance they need, but not the long-term, more expensive commitment of a senior staff member with a hefty salary.
A contract COO will often step in and handle senior level issues in areas where the owner may not have expertise, or assist the CEO with important tasks that they simply do not have the time or bandwidth to handle. Activities may include things like: regularly reviewing business and financial reporting, evaluating business contracts, creating business policies and procedures, identifying and managing areas of business risk.
Small business owners often have many ideas for additional products or revenue streams for their businesses. Unfortunately, they do not always have the bandwidth to properly evaluate their viability, or the time to plan for their rollout and implementation. Erin Fenstermaker is adept at evaluating new product or service addition possibilities in detail; and assisting business owner(s) with making the right decisions to adopt these new revenue sources and/or planning their rollouts.
Is your marketing working? If not, do you know why it isn't working? Erin can evaluate all of your current marketing and advertising vehicles--logos, business cards, collateral materials, company website, social media activities, email blasts, direct mail, etc. to critique their message and overall effectiveness. She can also work with you to clarify your overall business goals to ensure your marketing efforts are supporting the direction you want to go.
Small Business Consulting
Small business consulting can involve a wide variety of activities, depending on a business' specific situation. Common tasks include:
Evaluating business finances, reports, profit and loss statements;
Evaluate processes and strategies to determine company weaknesses and risks;
Work with business owner(s) to define go-forward strategies and assist with implementation of such strategies;
Act as accountability partner and business coach as changes are made.